Hello, welcome

Hi, I am Rochelle Chen

SEM Specialist, SEA and ANZ | Performance Marketing | Digital Marketer

A passionate digital marketer with hands-on experience across paid search engines (Google, Bing, Yandex, Baidu, Naver), social media ads, programmatic displays, and analytics tools. I focus on data-driven performance marketing to help brands achieve their online sales goals by generating quality leads.

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Career

Professional Experience

CrowdStrike

Marketing Specialist APJ

Full timeOct 2022 — PresentSingapore, Remote

The Learning Lab, Singapore

Senior Performance Marketing Associate

Full timeDec 2020 — Sep 2022Singapore

Drive performance through Paid search and Social media ads
Manage brand awareness ads in YouTube and Social media
Landing page optimisation to improve user experiences and converting them into leads
Handles website updates through AEM (Adobe Experience Manager)
Manages agencies on SEO optimisation

Acronym

Search Analyst (Digital Marketing)

Full timeFeb 2018 — Dec 2020Singapore

Managed PPC accounts (Google, Bing, Yandex, Naver), Social media ads and programmatic vendors for global luxury hotel brands

iFoundries (Asia Pacific) Ptd Ltd

Digital Marketing Strategist

Full timeJun 2016 — Jan 2018

Inbound Marketing using HubSpot
Google SEO/SEM (Retargeting, display, paid search)
Social Ads (Facebook)
Content Planning
SEO/Blog backend using CMS (WordPress and Joomla)
SEMrush for search terms and site optimisation
Manage marketing budget across digital platforms
F&B, Dental/Chiropractic Clinics, Packaging, Travel and Hospitality sectors

Owl City SG Pte Ltd

Marketing Assistant

Full timeJun 2015 — Jan 2016

Organic social media, roadshows and influencer advertising (bloggers) to drive awareness

EhBoJio Cafe Radar

Social Media Intern

InternshipDec 2014 — Jan 2016

Curate Facebook contents & blogs
Facebook contests
Respond to public enquiries

Pharmatech Resources Pte Ltd

Medical Sales Representative

Full timeMay 2014 — Oct 2014

Manage new and existing clients
Follow up with doctors professionally on products
Drive sales figures and increase doctors/nurses exposure to products
Maintain relationships with nurses and doctors
Work with sales manager on promotions and market trends

Academic

Education

Murdoch University

Bachelor of Commerce in Marketing, Advertising

Full time2014 — 2016

Republic Polytechnic

Diploma in Pharmaceutical Sciences

Full time2011 — 2014

Certifications

Apple Search Ads

Apple · May 2022

Certificate in Digital Marketing

Google · Mar 2021

Languages

English (Native)

Mandarin (Native)

Capabilities

Skills

Platforms & Tools

Google Ads (Search, Display, YouTube)

Bing Ads / Microsoft Advertising

Facebook / Instagram Ads

Google Analytics

Adobe Analytics

SEO & SEMrush

HubSpot (Inbound Marketing)

Adobe Experience Manager (AEM)

Apple Search AdsCertified

Marketing Expertise

SEM / PPC ManagementPerformance MarketingData-Driven OptimisationSocial Media MarketingProgrammatic Display (Adara, Sojern, iPinyou)Landing Page OptimisationContent Planning & StrategyCampaign ManagementBudget ManagementLead GenerationBrand AwarenessAgency ManagementCMS (WordPress, Joomla)International Search (Yandex, Baidu, Naver)

Let's Connect

Get In Touch

I'm always open to new opportunities and connections. Whether you'd like to discuss marketing, collaborations, or just say hello — feel free to reach out.

/in/rochellechenrx